As with all client partnerships our work with Aon Insurance has been diverse, with a mix of web, motion and graphic design projects to support wider campaigns. A significant driver for Aon is engagement and brand awareness while maintaining lead gen objectives.
Creating awareness and telling stories
Interactive Digital Content grabs attention from web and social, keeps it, then turns it into something meaningful to enhance existing campaigns. Think games, motion graphics, quizzes, infographics and campaign web apps which work to maximise wider push campaigns (i.e. TV, above the line) with supplementary content.